Direct Email Marketing (DEM) campaigns
The right tool to
promote your business
overview

Direct E-mail Marketing

Direct E-mail Marketing is the ideal tool to promote your business, achieving immediate results thanks to our proprietary marketing database, which is constantly added to and can also be used together with partner lists.

Do you want to find new customers, position your brand or increase the number of people visiting your physical or e-commerce store?

Once Ediscom has understood the client’s requirements, it manages the campaign from the planning stage right through to analysing the relative results, by creating DEM and custom landing pages and carefully selecting the target audience of reference.

EDISCOM BOASTS ITALY'S MOST SEGMENTED DEM DATABASE
11,500,000
UNIQUE CONTACTS IN ITS PROPRIETARY DATABASE
*Up to 23,000,000 including partner list contacts

B2B AND B2C SEGMENTATION IN EDISCOM'S DATABASE

  • icn geolocation

    GEOLOCATION

    Geographic segmentation
    down to the postcode

  • icn gender

    GENDER

    Possibility to send to
    women, men or both

  • icn age

    AGE

    Possibility to choose one
    or more age brackets

  • icon status

    SOCIAL/FINANCIAL STATUS

    Selection based on lifestyle
    and social standing

  • icon interests

    INTERESTS

    Segmentation based on free time,
    activities, personal tastes

  • icon PROPENSITY TO BUY

    PROPENSITY TO BUY

    Selection based on the propensity
    to buy goods and services

AND THERE’S MORE
  • Self-employed individuals and type of business
  • Level of education
  • Earnings bracket
  • Car owners and insurance expiry
  • Property owners
  • Households and number of children
  • Purchasing habits
  • Hobbies and sports
  • Animal owners
benefits

Why choose Ediscom's Direct E-mail Marketing solutions?

Ediscom creates CPL, CPC and CPM DEM campaigns to quickly achieve results and generate quality leads:

  • Excellent redemptions at low cost
  • High CTR
  • Above-average open rates
  • Highly segmented campaigns thanks to our proprietary marketing database
  • Custom creatives that are made to measure to meet each client’s requirements
  • Monitoring and analysis of campaigns by experts, using cutting-edge tools
  • Tracking and optimising ongoing campaigns, in real time
  • Optimising future campaigns based on the data collected
Solutions

The best Direct E-mail Marketing solutions

Ediscom makes a range of solutions available, all customisable based on the agreed objectives, the client’s individual needs and the specific DEM campaign in question:

icn performance dem

performance dem

The aim is performance and/or lead generation. Users who receive this kind of e-mail are redirected to a landing page or website where they are asked to do something (fill in a form, confirm their data, download an e-book, request a discount code, etc.)

icn branding dem

branding dem

The focus is to improve the brand’s image and market positioning, increasing brand equity and the value of the client’s products and services. This kind of e-mail can be used in two different ways:

  • the user is provided with information about the products and services and is not asked to do anything in particular (e.g. an e-mail informing them about a new opening or special opening times, reminders, promotions, etc.)
  • through the e-mail received, the user is redirected to a dedicated landing page or the client’s website (e.g. an e-mail to promote or provide more information on products/services, for events and projects, etc.)