Social advertising

Social advertising creates effective and high-performance campaigns by placing advertisements on the various social networks, targeting a highly segmented audience based on client requirements.

In fact, social advertising makes it possible to define the target audience for your campaign in a very precise way, specifying criteria such as age, gender, interests, location, demographic data and behaviour.

Ediscom creates customised social advertising campaigns, choosing the right social media platforms, strategies and types of ads and content to best meet its clients’ objectives. This approach increases the chances of reaching members of the public who are genuinely interested in the products and services being promoted by the campaign.

The main platforms that can be used for social advertising campaigns are the following:

• Facebook
• LinkedIn
• Pinterest
• Instagram
• Twitter
• TikTok

Why choose Ediscom's social advertising solutions?

Thanks to its experience on the various social media platforms, Ediscom is able to create fully customised social advertising campaigns, in line with its clients’ marketing goals:

• Creation of lookalike audiences through segmentation of Ediscom's marketing database
• Targeted actions to boost brand awareness and add value to the client’s brand
• Increasing traffic to the client's website using strategies aimed at increasing interest in the brand's products and services
• Generating leads from users who have shown an interest in the client’s business
• Creation of performance-based campaigns to increase profits and optimise ROI
• Customised creatives that are integrated with the publication platform
• Campaign performance analysis and optimisation of targets and creatives

The steps involved with social advertising

Ediscom uses high-impact and targeted communications that it adapts to the social media platforms where the message will be conveyed, creating social advertising campaigns able to reach users who are genuinely interested in the brand and in the client's products:

1. Defining the client's objectives and the target audience for the campaign
2. Analysing the reference market and choosing the social media platforms that are most likely to help achieve the objectives
3. Producing creatives in line with the selected social media platforms
4. Launch of the social advertising campaign on the predefined channels
5. Analysis of results and any optimisation work required