Social advertising creates effective and high-performance campaigns by placing advertisements on the various social networks, targeting a highly segmented audience based on client requirements.
In fact, social advertising makes it possible to define the target audience for your campaign in a very precise way, specifying criteria such as age, gender, interests, location, demographic data and behaviour.
Ediscom creates customised social advertising campaigns, choosing the right social media platforms, strategies and types of ads and content to best meet its clients’ objectives. This approach increases the chances of reaching members of the public who are genuinely interested in the products and services being promoted by the campaign.
The main platforms that can be used for social advertising campaigns are the following: