Lead Generation: what is it and how does it work?
Find thousands of
potential new customers

Lead generation

Every month, Ediscom's solutions generate over 300,000 leads, reaching target audiences in line with each client's business; it is able to do this thanks to its proprietary marketing database, the largest and most segmented in Italy, and its ability to create campaigns that integrate top-performing marketing tools.

We plan the campaign together, driving interested users to landing pages and introducing them to the products or services on offer in a natural way, transforming leads into potential customers.

We develop themed websites aimed at generating leads, allowing us to continuously acquire new and quality contacts based on specific targets.

DEM 11,500,000* unique contacts in our
proprietary marketing db with
B2B and B2C segmentation *up to 23,000,000 including partner list contacts
SMS 21,000,000 unique contacts in our
proprietary marketing db with
B2B and B2C segmentation

Ediscom’s marketing database

Thanks to its segmentation and continuously updated records, Ediscom’s proprietary database makes it possible to create DEM and SMS campaigns and provide high quality leads:

  • Fresh and well-kept contact lists
  • Active, up-to-date and continuously growing databases
  • User data collected in full respect of their privacy
  • Verified data delivered in real time

  • icn geolocation



  • icn gender


    Possibility to send to women,
    men or both

  • AGE

    Possibility to choose one
    or more age brackets


    Selection based on lifestyle
    and social standing


    Segmentation based on free time,
    activities, personal tastes


    Self-employed, profession,
    household, hobbies, etc.


Why choose Ediscom’s lead generation solutions?

Ediscom's proprietary lead generation system allows you to expand your customer base thanks to its dedicated and exclusive solutions:

  • Campaign creation, optimisation and promotion
  • Data only provided for users who have requested information about the product or service
  • Lead numbers and delivery based on each client’s requests
  • Payment only due for the leads delivered
  • Replacement of duplicate or invalid profiles
  • Contacts sent on an exclusive basis
  • Tools dedicated to delivering and managing leads
  • High conversion rates
How it works

The steps involved with lead generation

Thanks to its proprietary tools and dedicated team, Ediscom is able to offer a fully customised service to support its clients throughout every stage of the process to obtain new contacts, as well as in the subsequent lead management phase:

  1. Working with the client to define objectives
  2. Producing custom creatives that are optimised for the campaign
  3. Defining the lead cost
  4. Promoting the campaign among the defined target users
  5. Delivering user data in real time
  6. Possibility to check and manage the contacts generated
  7. Assistance and support through reference accounts