Lead nurturing brings together the best marketing tools, allowing you to create a trust-based relationship with leads that have already been generated. The aim is to nurture relationships with contacts and increase their loyalty through direct communication.
Ediscom is able to create a one-to-one relationship with users, accompanying them throughout all stages of the customer journey. From sending newsletters to SMS marketing, right through to social media strategies (Facebook Lookalike, Facebook Lead Ads, Google Ads and Google Match), it will be possible to inform campaign recipients about the latest news, discounts and promotions relating to products and services linked to the client’s brand.
Lead nurturing objectives include:
- Increased brand awareness and brand authority
- Increased interest in the brand’s products and services, thanks to a focus on users’ purchase intention
- Creation of content aimed at boosting the conversion rate, through personalised offers that are suited to the target audience
- Consulting and support to book services online
- Increased loyalty among new customers