Discoveryworld was founded in Turin, a web agency specialised in developing websites and web applications for companies.
Discoveryworld became a domain maintainer. The company came up with its first advertising solutions for the consumer credit industry, mainly working on traffic from search engines on a pay-per-lead basis.
The first proprietary portals were created: prestitol.it, tipiace.it, cleodoro.it, fioriblu,it, gustissimo.it.
Discoveryworld became Ediscom S.p.a. and offered its first e-mail marketing solutions to the market.
A platform was developed to manage its proprietary marketing database, a driver for the company’s future activities.
A more structured sales team was created in order to offer increasingly integrated and multi-channel solutions to the market. The Direct Response platform was created, able to generate thousands of financing requests per day in real time.
Across S.r.l. was founded, a group company with the initial objective of managing all SEO/SEM activities on behalf of clients and, at a later date, extending campaigns to external publishers as an affiliated network.
New mobile solutions were developed, including SMS marketing using proprietary databases and Pay-per-Call services.
The Absolutemob platform was created, allowing clients to independently create SMS marketing campaigns in a simple and fast way.
At the same time, Yonkana was founded, a group company whose purpose is to manage customer lists, using the best digital adv solutions to further enhance them.
Adyou S.r.l. was founded, the group company dedicated to digital entertainment.
In the same year, the group also acquired Aimage S.r.l., dedicated entirely to developing artificial intelligence solutions and custom chat bots for clients.
Also in 2017, Chetariffa.it went online, a leading tariff comparison site.
Two new platforms were implemented: SMS Gateway, to help big players manage and enhance their own databases, and Nativery, the platform dedicated to native advertising, identifying the best content and boosting performance for advertisers and publishers.
The first contact centre was opened to be able to provide a complete service for every client.
A further step was taken to develop new solutions: the Lead Qualification service was launched, allowing Ediscom to provide support throughout all phases of the lead generation and lead management process, using proprietary technology and its own contact centre. This service has tripled the number of active operators.