SMS Marketing campaigns
The high-performance
marketing tool
overview

SMS marketing

SMS marketing is a high-performance tool able to achieve the best results possible: thanks to customised SMS campaigns and Italy's most segmented, proprietary marketing database, it is possible to engage the client’s target users who are genuinely interested in its products and services.

Do you want to find new customers, position your brand or increase the number of people visiting your physical or e-commerce store?

Ediscom is constantly committed to guaranteeing maximum performance through highly customised SMS campaigns, made possible by the strengths of this tool:

  • Open rates close to 100%
  • A subtle tool
  • Thousands of leads per day
  • 100% delivery rate, no spam
EDISCOM BOASTS ITALY'S MOST SEGMENTED MARKETING DATABASE 21,000,000 UNIQUE CONTACTS IN ITS PROPRIETARY DATABASE

B2B AND B2C SEGMENTATION IN EDISCOM'S DATABASE

  • icn geolocation

    GEOLOCATION

    Geographic segmentation
    down to the postcode

  • icn gender

    GENDER

    Possibility to send to
    women, men or both

  • icn age

    AGE

    Possibility to choose one
    or more age brackets

  • icn status

    SOCIAL/FINANCAL STATUS

    Selection based on lifestyle
    and social standing

  • icn interests

    INTERESTS

    Segmentation based on free
    time, activities, personal tastes

  • icn field of work

    PROFESSION AND FIELD OF WORK

    Selection based on employment sector,
    public or private work

AND THERE’S MORE
  • Self-employed people and type of business
  • Level of education
  • Earnings bracket
  • Car owners and insurance expiry
  • Property owners
  • Households and number of children
  • Purchasing habits
  • Hobbies and sports
  • Animal owners
benefits

Why choose Ediscom's SMS marketing solutions?

Ediscom creates bespoke products to get the best results from SMS advertising campaigns and to generate and manage leads in the best way possible:

  • Optimised texts
  • Customised landing pages
  • Dedicated team and reference accounts
  • User data provided in real time
  • Accurate link tracking
  • CTR analysis
  • Tracking of barcodes and discount codes
  • Integration with client platforms through an API
  • Only verified and active mobile phone numbers
  • Highly vertical targeting
Solutions

The best SMS marketing solutions

Ediscom has developed a range of solutions for its partners and clients that can be customised based on individual campaigns and the goals to be met:

  • icn lead generation icn lead generation close

    lead generation

    Generating only new and quality target-based leads
    How it works

    Interactive (reply YES)

    Users receive an SMS inviting them to reply “Yes” if they're interested in receiving further information about a promotion or about the products and services described in the text message. If a user replies “Yes”, a lead is generated which is forwarded onto the client in real time.

    Click to lead (One click)

    Users click on the link in the SMS; this generates a lead and users are then redirected to a thank-you page.

    Click to confirm (Two clicks)

    Users click on the link in the SMS and are redirected to a landing page containing a button to confirm their telephone number. A lead is generated when the button is clicked on.

    Click to form

    Users click on the link in the SMS and are redirected to a landing page where they can fill in a form with the required data, which generates the lead.

  • icn informativo icn lead generation close

    INFORMATION AND DRIVE-TO-STORE

    Providing users with information, promotions, new openings and discounts and driving customers to physical or online stores
    How it works

    Text / Plain

    Users receive an SMS informing them about promotions, events or new openings.

    Leaflet / Brochure

    Users click on the link contained in the SMS and are redirected to the client’s digital leaflet.

    Barcode / QR code

    Users click on the link contained in the SMS and are redirected to a landing page with a barcode or QR code entitling them to discounts, promotions or free gifts when scanned at the cash desk.

    Sales data allow any sales to be linked to the relative campaign and may be analysed and used to optimise performance.

    Discount code for e-commerce

    Users click on the link contained in the SMS and are redirected to a landing page containing promotions and special offers, as well as a discount code to be used for their online purchases.

    Sales data allow any sales to be linked to the relative campaign and may be analysed and used to optimise performance.

    Generic redirect to a landing page, website or street map

    Users click on the link contained in the SMS and are redirected to a landing page or the client’s website, or to street maps identifying where to go or the location of a given store.

  • icn calls to given number icn calls to given number close

    CALLS TO A GIVEN NUMBER

    Making an operator available to provide users with further information
    How it works

    For further information or details

    Users receive an SMS containing a telephone number to call; with the touch of a button, they can call the contact centre directly to get all the information they need about the client’s products and services.

    For commercial offers and quotes

    Users receive an SMS containing a telephone number to call; with the touch of a button, they can call the contact centre directly to get commercial offers or quotes.

    To make an appointment or booking

    Users receive an SMS containing a telephone number to call; with the touch of a button, they can call the contact centre directly to make an appointment or booking.

ABSOLUTEMOB

To meet the needs of those wishing to manage their SMS campaigns completely independently, Ediscom has developed Absolutemob, a platform that can be used to create customised campaigns and send advertising text messages using Ediscom’s proprietary marketing database.

Please visit this link to find out how Absolutemob works and to give it a try