Custom contests and surveys

In addition to being the main tool used for co-registration and co-sponsoring campaigns, Ediscom's custom contests and initiatives for prizes also offer the chance to integrate branding activities and enrich the client’s marketing database.

For clients interested not only in branding and performance, but also in increasing CBE (Consumer Brand Engagement), or who would like to conduct market research, Ediscom offers initiatives for prizes and dedicated surveys, allowing clients to increase users’ interest or analyse their consumption habits, depending on the predefined marketing goals:

• Integration of brand and performance activities
• Themed contests and proprietary surveys for co-registration and co-sponsoring
• Possibility to develop a completely customised and dedicated contest

Why choose Ediscom's contest and survey solutions?

Prize contests are an extremely effective tool: Ediscom offers full customisation, thereby allowing clients to meet their predefined objectives and raise awareness of their products and services in an extensive yet targeted way.

Remaining true to its performance marketing vocation, Ediscom also completes database building activities, enhancing the client’s lists:

• Increased brand awareness through special operations
• Possibility to reach any target audience thanks to the CAWI system (Computer Aided Web Interviews)
• Database building with verified and active data
• Lead generation, delivering high quality contacts

How to create custom contests and surveys

Through an in-depth analysis of the client’s needs and objectives, a dedicated team creates special operations to showcase the brand and its products, using custom creatives and offering a product as a prize:

1. Careful analysis of the client’s objectives and target audience
2. Defining the questions to ask users in a certain market segment
3. Defining the sections of the public to engage
4. Defining the number of expected replies and the relative cost
5. Public launch of the campaign using top-performing tools
6. Reporting on the answers given and analysing results